Branding and ad creative for Atlantic Learning Collective, a start-up L&D agency
The founders of ALC have decades of global experience in learning & development innovation and leadership. Using the latest L&D tech, they aim to shake up the industry.
The Approach
The L&D market is saturated with traditional and "safe" predictable branding and messaging. Our goal in branding ALC and launching an awareness ad campaign was to visually and conceptually set ALC apart from the herd.
Services:
Branding
Copywriting
Graphic Design
The Solution
To establish a professional yet unconventional brand system we started with a minimalist bold wordmark. The bold, forward thinking personality of ALC is expressed through large, punchy typography and a vibrant colour palette. Simple, bold, cropped shapes are used to express ALC's mission: the asterisk represents a spark of inspiration while the off-kilter square represents ALC's out of the box approach to L&D. By cropping the shapes and using an unconventional layout, we further cement ALC as a forward-thinking agency.
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